What are some of the methods mobile phones have shifted the way we consume media? - read on to discover more.
Recently, with the rise of digital media, the way in which individuals take in media has evolved substantially. For many years, conventional tv was the main source of family entertainment for the majority of people. However, since the advancement of streaming platforms, many viewers are turning away from set up tv, specifically among younger individuals. Instead, international media content analysis reveals that more individuals are buying subscriptions to streaming services, which strongly evidences the transformation in audience consumption habits. These services are popular for enabling people to watch the shows and movies they want, any time they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the popularity of streaming services as a prominent media consumption habit among audiences today. These changes demonstrate the move towards user-controlled viewing preferences in the marketplace.
In the current digital age, mobile phones have become one of the most commonplace instruments that people are using to view videos and gain access to media. Nowadays, many social media platforms are providing limitless feeds of brief, successive videos, that are growing in popularity among mobile phone users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms allow users to see a sequence of personalised videos and react quickly, making these videos much more engaging and addictive than conventional television. Short form videos are also being used more often for news and educational purposes, not just for entertainment. Subsequently, this pattern is evolving the way individuals are proactively looking for and expecting . to get knowledge, in a much faster, much shorter and more functional format.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form media content, the way in which individuals are getting their news reports is also changing. Individuals are progressively turning towards internet news sources, instead of watching TV, to learn about the latest worldly affairs. However, concurrently, due to a consistent circulation of knowledge, individuals are becoming overwhelmed by huge amounts of content. In response to this, news agencies are re-engaging audiences by making short form content that is clearer and simpler to observe. These days it is common to find news channels that have large followings on social media sites. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this technique has been very important for providing people with dependable and authenticated news sources, in a format they can easily interact with.